Buying vintage clothing from the United States: why Alex de Terranova swears by it

elenacliment3434
Jun 13
3 min read

When Alex first traveled to the United States to look for vintage clothing, he had no idea the impact it would have on his business. There, he discovered more than just clothes: he discovered history, culture, and a textile quality that's hard to match anywhere else .

Since then, buying vintage clothing from the United States has become a mainstay in Newfoundland, and today we tell you why.

The difference between American and European vintage clothing

One of the first things Alex noticed was the difference in style and construction . While in Europe it's common to find vintage clothing with more classic cuts or designer fashion, in the United States, graphic T-shirts , varsity jackets, cargo pants, and workwear with a very distinct aesthetic abound.

American cotton from the 1980s and 1990s has a texture and thickness that simply isn't produced anymore. Garments that have survived 30 years and still have a useful life.

Brands like Dickies and Carhartt , originally designed as workwear, are now coveted by streetwear enthusiasts and resellers.

“Every time I put a bale of American clothing in the warehouse, I know there's potential to earn double or triple that,” Alex tells us.

Graphic T-shirts: The Gold of American Vintage Clothing

One of the most sought-after gems is vintage American graphic tees . Rock bands, movies, colleges, baseball teams, or local events—every tee tells a story.

Some, if well preserved, can be worth more than €100.

Others, although not as valuable, have a unique aesthetic that effortlessly attracts customers.

“We once found a '92 Metallica T-shirt in a bale. It sold out in less than two hours.”

", Alex recalls. These kinds of finds aren't possible in every market, which is why buying vintage clothing from the United States has become a clear way to differentiate yourself from the competition .

Why import vintage clothing from the United States?

In addition to the style and history each garment brings, there's a strategic reality behind it: profit margin and exclusivity . Stores that only buy European vintage are competing for the same things.

But when you introduce authentic US clothing, with original labels, American sizes, and logos not seen in Europe, your store becomes something special.

Importing wholesale American vintage clothing allows you to:

Access lots with variety and value.
Offering pieces that are difficult to find in Europe.
Create your own unique narrative for your store.

Capture an audience that values authenticity and originality.

Newfoundland: the benchmark supplier in Europe

In Terranova, we've established ourselves as one of the leading suppliers of vintage American clothing throughout Europe . Every week, we import tons of selected garments directly from North American warehouses.

Our commitment is clear: the best quality at the best price , unbeatable. We know what stores and retailers are looking for, and that's why we select only the categories with the greatest sales potential.

If you want to differentiate your store, now's the time. At Terranova, you have access to wholesale vintage clothing from the United States , hassle-free and with guarantees.

What kind of vintage American clothing can you find in Newfoundland?

In Newfoundland we have one of the largest selections of vintage clothing in the United States:

Vintage graphic tees (bands, movies, colleges, sports, etc.)
Basic USA T-shirts
USA sweatshirts and hoodies
Vintage cargo pants
Levi's Jeans / USA Denim
USA flannel shirts
American workwear (Dickies, Carhartt…)
Vintage overalls and jumpsuits
USA Jackets and Windbreakers
Work vests
Vintage college/varsity clothing
Sports jerseys (NFL, NBA, NHL…)
NASCAR and racing t-shirts
Vintage US military clothing
Bermuda shorts and shorts USA

Vintage US accessories (belts, hats, etc.)

All with original American sizes, authentic labels, and that scent of history that only true vintage clothing conveys.

Buying vintage clothing from the United States isn't just a purchasing strategy; it's a way to position yourself in the market.

Whether you're just starting out or already have a store, try including this type of garment in your next collection. The difference is noticeable, and your customers will too.

Buying vintage clothing from the United States is more than a trend: it's a strategic decision for those who want to differentiate their store, offer real value, and connect with an aesthetic that never goes out of style.

If you're looking for unique pieces, authentic brands like Carhartt and Dickies , and graphic tees steeped in history, you've come to the right place. At Terranova, we've been importing the best of American vintage for years, helping businesses like yours grow with clothing that sells itself.